By Chen Ke

  On 29th October, ‘Good Home Textiles Made in Nantong’ 2024 Nantong Home Textile New Product Launch Conference was held. Several home textile new products from Nantong of different themes such as new sleep, slow fashion and trendy culture were presented by means including on-site promotion, physical display, and live broadcast. 

  ‘Good Home Textiles Made in Nantong’ 2024 Home Textile Consumption Season was officially started on 28th September. The Home Textile New Product Launch Conference in Shanghai is one of the activities of the consumption season. 

  China leads in home textile in the world, and Nantong leads in home textile in China. Nantong is renowned as the ‘capital of home textile’. In 2023, the annual market turnover exceeded 240 billion yuan, which accounted for a lot more than 50% of the national home textile market. Nantong home textiles have a wide range of categories and excellent brands. At present there are 8 major categories including set, quilt, pillow, mattress, and summer sleeping mat, more than 200 small categories, and more than 10 million SKUs, which can meet a variety of different needs. There are nearly 1,000 registered brands. Among them, there are 42 Madrid trademarks and 18 China Well-known Trademarks. A lot of nationally famous and industry-renowned leading brands have emerged such as Luolai, Gold Sun, and Triumph. 

【背景阅读】

南通家纺企业在上海发布新品

    10月29日，“好家纺·南通造”2024南通家纺新品上海发布会举行。多款来自南通，涵盖新睡眠、慢时尚、潮文化等不同主题的家纺新品通过现场推介、实物陈列、线上直播等方式，一一呈现。

    “好家纺·南通造”2024家纺消费季已于9月28日正式启动，本次家纺新品上海发布会系消费季活动之一。

    世界家纺看中国，中国家纺看南通，南通素有“家纺之都”的美誉。2023年市场年成交额超2400亿元，在全国家纺市场占有率已远远超过50%。南通家纺品类全、品牌优，现拥有套件、被芯、枕头、床垫、凉席等8大类目、200多个小类目、1000多万个SKU，可以满足各种不同需求；拥有近1000个注册品牌，其中，马德里商标42件、中国驰名商标18个，涌现出罗莱、金太阳、凯盛等一大批全国有名、行业知名的领军品牌。

作者：陈可