By Wu Xiaoyun

On 7th September, 2025 Nantong Cross-border E-commerce Selection Exhibition opened at Nantong International Convention & Exhibition Center. Representatives from more than 200 well-known domestic and foreign companies, covering the entire industrial chain including leading platforms, suppliers and buyers participated in the event.

Walking into the exhibition hall, in the 14,000 square meters exhibition area, 425 booths were arranged in order. What is particularly eye-catching is that this exhibition launched a special display of industrial clusters for the first time. The 12 industrial belts in Nantong and its surrounding areas appeared together with an overall image, including home textiles and clothing, power tools, smart homes, fitness equipment, etc.

‘The exhibition not only strengthened the export exhibition area, but also innovatively set up the import section.’ Hu Qingfeng, the representative of the host and Chairman of the Board of Nantong Foreign Trade Group Co., Ltd., said. The export exhibition area attracted many well-known importers including Oriental International Hongqiao Pinhui, Nantong Can Da, and OCC, bringing many featured exhibits.

At the exhibition booth of Hongqiao Pinhui, aroma of premium coffee attracted many visitors to stop and taste it. Yan Yibin, the vice general manager of Shanghai Hongqiao International Import Commodities Exhibition Co., Ltd., said, ‘this time we brought “goods from the China International Import Expo” to Nantong, including Georgian red wine, Scottish whiskey and fine coffee beans from various countries. We look forward to leveraging the product selection platform to connect the Nantong market with international resources and bring a new experience to local consumers.’

The selection exhibition is not only a window to exhibit products, but also a platform for service docking and a highland for information gathering. At the opening ceremony, 9 major projects were signed, covering multiple fields including cross-border e-commerce data analysis, digital empowerment services, overseas brand make-up operation center. The platform Wildberries which settled lately is the largest multi-category comprehensive e-commerce platform in Russia. Zheng Yang, its representative, said, ‘we will provide one-stop service for Nantong companies, and help Nantong manufacturing occupy the Russian market.’

Since the first exhibition was held in 2022, Nantong Cross-border E-commerce Selection Exhibition has attracted in total nearly 900 companies to participate, and served over 30,000 professional visitors.

【背景阅读】

2025南通跨境电商选品会举办

助力南通好货走向全球

9月7日，2025南通跨境电商选品会在南通国际会展中心启幕。来自国内外200多家知名企业，涵盖头部平台、供应商、采购商等全产业链代表参加活动。

步入展馆，1.4万平方米的展区内，425个展位井然有序。尤为引人注目的是，本届展会首次推出产业集群特装展示，南通及周边12个产业带以整体形象集中亮相，包括家纺服装、电动工具、智能家居、健身器械等。

南通雷米贸易有限公司专注于电动工具出口领域，产品畅销全球80多个国家和地区，年产值达2.6亿元。企业市场部负责人戴燕芳表示：“产业集群特装展示为企业提升品牌形象、整合产业链资源提供了宝贵平台。”

“本次展会不仅强化出口展区，还创新设立进口板块。”主办方代表、南通对外贸易集团有限公司董事长胡庆锋介绍。进口展区吸引了东方国际虹桥品汇、南通灿达、OCC等多家知名进口商参展，带来众多特色展品。

在虹桥品汇展台，精品咖啡香气四溢，吸引众多观众驻足品鉴。上海虹桥国际进口商品展销有限公司副总经理颜奕斌表示：“此次我们将‘进博好物’带到南通，包括格鲁吉亚红酒、苏格兰威士忌以及各国精品咖啡豆，期待借助选品会平台，推动南通市场与国际资源对接，为本地消费者带来全新体验。”

选品会不仅是产品展示的窗口，更是服务对接的平台和信息汇聚的高地。开幕式上，9个重点项目签约，涵盖跨境电商数据分析、数字赋能服务、海外品牌美妆运营中心等多个领域。新落户的Wildberries“野莓”平台是俄罗斯最大的多品类综合电商平台，企业代表郑阳表示：“我们将为南通企业提供一站式服务，帮助南通制造占领俄罗斯市场。”浙江国贸数字南通区负责人郝炳也表示，将依托“麒麟云”平台，为南通电动工具企业提供全链路出海支持。

自2022年首届举办以来，南通跨境电商选品会已累计吸引近900家企业参展，服务超3万人次专业观众。