By Xu Congjun

On 9th January, IKEA Nantong store was very crowded and the car park was full of cars. According to reports, IKEA Nantong store will hold a clearance sale from 15th January to 1st February.

On 7th January, IKEA China announced that, after a comprehensive review and evaluation of its existing customer touchpoints, it has decided to cease operations of seven offline touchpoints, including IKEA Shanghai Baoshan Store, IKEA Guangzhou Panyu Store, IKEA Tianjin Zhongbei Store, IKEA Nantong Store, IKEA Xuzhou Store, IKEA Ningbo Store, and IKEA Harbin Store, from 2nd February 2026.

As the 22nd store of IKEA in China —— IKEA Nantong store officially opened to the public on 18th May 2017. On that day, more than 40,000 people flooded in.

IKEA China said that the adjustment does not mean that relevant stores ‘can not continue to operate’, but rather that IKEA is making an active transformation with the core objectives of optimizing costs, improving efficiency, and reallocating resources. Customers can still experience IKEA products and services through other stores in the nearby areas, the IKEA website, the IKEA app, the IKEA WeChat mini-program, the Tmall flagship store, and the JD flagship store.

【背景阅读】

宜家南通商场2月2日起停止运营

1月9日，宜家南通商场里人流攒动，停车场里停满了车辆。据介绍，宜家南通商场将从1月15日到2月1日进行清仓特惠。

1月7日，宜家中国发布消息，宜家中国在对现有顾客触点进行全面审视和评估之后，决定自2026年2月2日起停止运营包括宜家上海宝山商场、宜家广州番禺商场、宜家天津中北商场、宜家南通商场、宜家徐州商场、宜家宁波商场和宜家哈尔滨商场在内的七个线下触点。

作为宜家家居在中国的第22家商场——宜家南通商场于2017年5月18日正式开业迎客，当天涌入4万多人。

宜家中国表示，此次调整并非意味相关门店“无法继续经营”，而是宜家以优化成本、提升效率、重新配置资源为核心所做出的主动转型。顾客仍可通过周边地区其他门店或宜家官网、宜家APP、宜家微信可购物小程序、天猫旗舰店及京东旗舰店等全渠道继续体验宜家产品和服务。