By Xu Aiyin and Ren Yibin

Recently, the ‘Seven-Colour Dragon Treasure’ blue calico plush toy was shortlisted for the ‘2025 Yangtze River Delta Souvenir’ list. ‘As participants, we are also very glad.’ The craftsmen at Cao Yuxing Workshop said.

‘The inheritance of the blue calico shall not only preserve traditional craftsmanship, but also adapt to modern lifestyles.’ Jiang Rong, the fifth-generation successor of Cao Yuxing Dyehouse, said.

In June 2025, the Erjia Blue Calico Experience Station was shortlisted in the first batch of Jiangsu Consumer Education Experience Stations. It is no longer just a ‘museum’ that presents craftsmanship, but a multi-functional space that integrates consumer education, hands-on experience, and cultural and creative products research and development.

Through online live streaming, the experience station has achieved ‘online traffic diversion and offline experience’ or direct online consumption. Offline, it offers guided tours and hands-on experiences to citizens, students, and tourists, attracting international visitors such as Japanese cultural exchange groups and Russian students. It has received over 10,000 visitors in total, and within six months of its establishment, it has boosted product sales by 200,000 yuan.

【背景阅读】

蓝印花布走向现代生活

近日，“七色龙宝”蓝印布偶入选“2025长三角伴手礼”名单。“作为参与制作者，我们也很高兴。”曹裕兴工坊的师傅们表示。

“七色龙宝”蓝印布偶以二甲蓝印花布为底色，融合传统工艺与现代审美，成为代表通州文化特色的时尚伴手礼。

“蓝印花布的传承，既要留住老手艺，更要贴合现代人的生活。”曹裕兴染坊第五代传人江荣说。

2025年6月，二甲蓝印花布体验站入选江苏省首批消费教育体验站。这里不再只是展示技艺的“博物馆”，而是融合了消费教育、手作体验、文创研发的多元空间。

体验站通过线上直播，实现“线上引流、线下体验”或直接促成线上消费。线下，面向市民、学生、游客开展参观讲解和体验，吸引了日本文化交流团、俄罗斯留学生等国际访客到站体验，累计接待超1万人次，成立半年便带动产品销售额增加20万元。