By Xu Congjun and Xu Peiqin

On 21st February, 2026 Nantong Spring Festival Folk Parade and Spring Tourism Promotion Activity was held in the South Street commercial area. More than 10 featured groups including the Sichuan Deyang cultural tourism group and the Nantong spring tourism promotion group, made their appearance one by one.

The parade integrated multiple elements including intangible cultural heritage, folk custom, tourism, sports and ethnic culture. Through online and offline promotion, it let citizens and tourists experience the inheritance and innovation of traditional culture in an immersive way.

【背景阅读】

民俗巡游

2月21日，2026南通新春民俗巡游暨春季游推广活动在南大街商圈上演，四川德阳文旅方阵、南通春季游推广方阵等10多支特色方阵将纷纷亮相。

本次巡游融合非遗、民俗、旅游、体育、民族文化等多元元素，通过线上线下联动传播，让市民游客在沉浸式体验中感受传统文化的传承与创新。