By Wu Xiaoyun

On 5 May, phase 3 of the 139th Canton Fair concluded in Guangzhou. The Nantong delegation organized 266 enterprises and 431 booths to participate in the exhibition. Facing the complicated foreign trade situation, Nantong enterprises actively used AI technology to promote digital transformation.

Nantong Litai Jianlong Food Co., Ltd. mainly produces products such as jelly and candy. Its products are sold to more than 50 countries in the world. Since 2024, the company has been fully promoting the application of AI in R&D, marketing, service, supply chain and other segments. Through AI, it has accurately identified overseas demand and optimized the supply chain layout, which has greatly improved its international market competitiveness.

In the toy exhibition area, Nantong Jinrong Manufacture Co., Ltd. has developed new toys with intelligent sensing and voice interaction functions using AI technology, attracting more than 20 groups of overseas merchants to negotiate and initially reaching cooperation intentions worth nearly one million US dollars. In the field of cross-border e-commerce, Nantong enterprises are using AI tools to optimize online operations, connect with cross-border procurement needs, and broaden customer acquisition channels.

【背景阅读】

第139届广交会三期闭幕

AI助力南通企业拓展市场

5月5日，第139届广交会三期在广州落下帷幕。南通分团组织266家企业、431个展位参展。面对复杂外贸形势，南通企业主动借力AI技术，推动数字化转型。

利泰健龙食品有限公司主营果冻、糖果等产品，远销全球50多个国家。企业自2024年全面推进AI在研发、营销、服务、供应链等环节的应用，通过AI精准挖掘海外需求、优化供应链布局，大幅提升了国际市场竞争力。

在玩具展区，南通金蓉工艺品有限公司依托AI技术开发出带智能感应、语音交互功能的玩具新品，吸引二十多组境外客商洽谈，初步达成近一百万美元的合作意向。在跨境电商领域，南通企业借助AI工具优化线上运营，对接跨境采购需求，拓宽获客渠道。